Growing online dating community

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Although I’m not sure casual dating can really be called a niche.As Adam Small, CMO of Sex Search has put it bluntly: “Our target market is anyone over the age of 21 who is interested in sex, which is almost everybody.” Casual (or “adult”) dating sites are the antithesis of e Harmony and are definitely not focused on helping people find long-term relationships.Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.

In 2009, it announced annual revenue in excess £25 million.White Label (WLD) is an online dating platform provider.The company currently has 3,243 partners worldwide in countries including the US, Canada, South Africa, Australia and all European regions.He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.Competition has grown along with the size of the industry.

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